A calender dedicated to small business owners made of 12 different types of paper used by these tradesmen every day at work.
90 gr. wax paper the butchers use to wrap meat or the 70 gr. silicon craft paper to Turkish coffee sellers use to keep the coffee fresh... Each month is speacially designed for a different business with illustrations portraying a scene from theair daily lives. The calendear helped to improve the emotional link between the brand and small business owners which is one of the main goals of Akbank.